The hottest packaging cover design skills promote

Packaging cover design skills promote purchase desire

release date: Source: I am the printer editor: China Packaging Views: 810 copyright and disclaimer

core tip: retail packaging cover integrates brand, sales and advertising, and is the best way to convey the concept of brand. Professional packaging designers should focus on reflecting brand value, promoting sales and having advertising effect when designing, because good packaging will interact with consumers, and this interaction will stimulate their desire to buy

[China Packaging News] the retail packaging cover integrates brand, sales and advertising, and is the best way to convey the brand concept. Professional packaging designers should focus on embodying brand value, promoting sales and providing advertising effect, because good packaging will interact with consumers, and this interaction will stimulate their desire to buy

there are no clear regulations on the design of packaging cover, but there is a considerable degree of design freedom in many product categories. How to let consumers see your products on the various supermarket shelves? Here are some suggestions for reference

first, clarify the status of products

we should understand the core values of the company, products and designers, and do not underestimate consumers' understanding of the industry. Think over the following questions: does the product have a unique value proposition? What is the selling point? For which group? Is it convenient to use? Remember that attracting attention is the primary goal of the cover plan when opening an innovative brand or extending the brand

second, conduct field research

use the design differences of similar products to judge the reasons why consumers pick up products

investigate similar products on the spot, understand the subtle differences of the packaging cover, analyze its attractiveness, and ask yourself the following questions from the perspective of brand:

who am I? Do I represent something substantial? Am I thirsting for trust

what makes me special? Where do I rank among the competitors

why did they buy me? What are my main strengths or strengths

how do I establish a sensory connection between myself and consumers? Where are the incentives

III. determine the level of information transmission and visual order

when designing, it is estimated that the annual sales volume in 2020 will reach $135.5 billion. The order is very important, which involves the level of information transmission. In a broad sense, information is brand information, product information and variety information in order of importance. Break down the information you want to convey to customers and rank it by importance. This does not mean that the most important information should be placed on the top of the box and the least important on the bottom, but that determining the level of information transmission is a good entry point in the design. If all items adopt the same visual order, customers can quickly find products and make their visual experience pleasant

IV. determine whether the leading element of packaging design

is the brand strong enough to stand on the market without the help of anything? What is the most important image connected with the product? What do you want your product to have most? List these answers and think carefully to determine the main elements of the packaging. If your brand occupies an absolute market share, you can use the slogan as the protagonist, but the premise is that the slogan will last a long time. Otherwise, it is better to seek inspiration from other fields. Shapes, colors, illustrations and photos can be used to strengthen the brand personality and facilitate buyers to find resource products such as cerium again

this article comes from the network, and the copyright belongs to the original author. It is only for everyone to share. The reason for this is also one of the fields of tribology research. If the author believes that infringement is involved, please contact us, and we will delete it immediately after verification