The hottest packaging composition reflects the cha

Packaging composition reflects yogurt character

packaging appearance is an effective way to reflect product characteristics. Different shapes, compositions and materials represent different meanings, and the information it conveys is easier for consumers to receive than text introduction. We think that the product name and appearance are like a person's name and dress, and his dress can better reflect his personality, and so is a product

in the appearance of products, the composition elements with color and pattern as the main components can attract consumers' attention and arouse their desire to buy. In the market economy, competition is everywhere. As the most attractive packaging to consumers, it has been used by manufacturers almost beyond measure. Digital 100 market research consulting company studied the yogurt Market in Beijing in April this year, and now the research results on yogurt packaging are published for everyone to share

highlight product features and make "color" attractive

from the perspective of packaging color, white, green, blue and red are the longest used colors in the outer packaging of yoghurt. 48.9% of yoghurt varieties choose white as one of the main colors. White is the essential color of yoghurt. White is used as packaging to highlight the natural characteristics of their own products, supplemented by psychological hints of cleanliness and hygiene, These are the basic requirements for consumers to choose yogurt and other dietary products if the fracture is not in the section. 28.8% of yogurt varieties choose green as one of the main colors of products. Green is a synonym for environmental protection, which implies the original ecology, freshness and pollution-free of products. It is a higher pursuit after people's life reaches a certain level. Plain yogurt usually uses these two colors; The second ones are blue, red, pink, purple and yellow. When pouring concrete, these colors leave holes for anchoring anchor screws and pipes for installing circuits and sensors, which mainly adapt to the preferences of different consumer groups for different colors and highlight the unique personality and taste of consumers. Therefore, these products also reflect the characteristics of single products, such as some strawberries, blueberries Mango flavored fruit yogurt will use the color of additives more

the product pattern is "fresh" and attractive

in addition to color, the packaging pattern is another way to convey product information. After observation, bright and lovely images are mainly used in the market as the patterns of product packaging. 43.1% of the product patterns are composed of fresh and dripping fruits, which are recognized as healthy and the most appetizing food, which indirectly reflects the current position and future development prospects of fruit flavored yogurt in the yogurt Market. Although we say that 40% of yogurt patterns are composed of fruit, we will find that ordinary yogurt and functional yogurt rarely choose fruit patterns, but more choose milk, plants, cartoon characters, geometric figures, etc. Although the milk pattern also accounts for a certain proportion, it is mainly plain yogurt. With the gradual improvement of people's requirements for yogurt products, this packaging pattern will gradually withdraw from the market. Cartoon characters are also frequently used packaging patterns in yogurt products, which are mainly for children's consumer groups. process "Bright prospects different categories of yogurt products match different packaging patterns

yogurt products of different categories correspond to different consumer groups, so they also have their corresponding product patterns to attract the attention of this group and have a foothold in the era of commodity economy with eye-catching economy.

ordinary yogurt tends to choose milk and plants as packaging patterns, emphasizing the natural and original ecology of products; functional yogurt mostly uses cartoon people Objects, cartoon animals and geometric figures as packaging patterns, emphasizing professionalism; Fruit yoghurt often uses fruit as the packaging pattern to reflect the unique taste of the product and highlight its characteristics. It should be noted that 76% of the categories of fruit flavored yogurt choose fruit patterns. For example, strawberry flavored yogurt uses strawberries as the pattern of yogurt packaging, which makes it difficult for consumers to quickly distinguish which brand of fruit flavored yogurt is. The manufacturers of fruit flavored yogurt should highlight their own characteristics in the selection of patterns and be unique in fruit flavored yogurt products. (end)

information source: China dairy shopping guide

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