Mwc2012 redefines the mobile communication industry market and faces a new round of reshuffle.
as the largest and most influential industrial event in the global mobile communication field, the 2012 world mobile communication conference (MWC 2012) was held in Barcelona, Spain, from February 27 to March 1, Beijing time. Many top telecom operators, network equipment manufacturers, terminal chip manufacturers and software developers from all over the world attended, Compete to display and release its product strategy and technical route in the next year or even longer
at the same time, the industry giants in the mobile communication field will also take this opportunity to brainstorm on some cutting-edge topics in the industry. The theme of this year's conference is "redefining mobile communication". Such a subversive topic has also triggered many conjectures in the industry. The speech of Michael O'Hara, chief marketing officer of GSM Association, seemed to point out: "we will focus on those technologies, solutions and services that redefine the most cutting-edge mobile industry today and in the future."
it is not difficult to see that today, traditional voice is being diluted by the rapid growth of data services, and has become an integrated carrier including computers, keys, credit cards, etc., and the integrated multimedia business of multi screen interoperability is no longer just empty talk. It should be said that since the first cellular mobile communication was built in 1978, the technological mode and manifestation of mobile communication have undergone earth shaking changes in the evolution and changes of mobile communication for more than 30 years
among them, the network is changing. In 2012, global operators should not only run a horse and enclosure on 4G, but also build a seamless integration network of 2G, 3G, LTE and WLAN; Terminals are changing, and intelligence has become the current standard configuration, and more segmented products such as pad, padphone, and notephone will also be introduced; Applications are changing, voice messaging has become a sunset industry, and data applications are expanding rapidly. Industrial training service platforms and public service platforms will be based on the people-oriented theme. In short, mobile communication is interpreting its understanding of the industry at an unimaginable speed, and constantly trying to carry more and more industry applications and cross-border products
"world class" LTE integration feast
at this exhibition, 4G undoubtedly became the focus topic of the global mobile communication industry. After experiencing the situation of "vassal separatism" in the 3G era, global operators are expected to realize the "Great Harmony" dream of mobile networks with LTE - the integration group scheme of TD-LTE and LTE FDD and multi-mode chip terminal technology have become the recognized mainstream 4G solutions at present
up to now, the global LTE network construction is in full swing. Countries and regions including Europe, Japan and North America have gradually developed nearly 11million users after two years of LTE commercial network; In terms of TD-LTE network, after the Japanese operator Softbank, the Middle East Operator mobily and STC, the European operator hi3g and the South American Operator Direct TV established their commercial networks at the end of February, more than 10 operators also announced their TD-LTE deployment plans
as the wind vane of global TD-LTE, Li Yue, President of China Mobile, also made a grand commitment at the exhibition: "China Mobile will accelerate the standardized development of TD-LTE by accelerating the development of TD-LTE in China, promoting the integration of LTE and cultivating the market for LTE scale development through 'wireless city'." According to its plan, in 2012, China Mobile will continue to expand the test scale of TD-LTE and build more than 20000 TD-LTE base stations in Beijing, Tianjin, Shanghai, Nanjing, Hangzhou, Guangzhou, Shenzhen, Xiamen, Qingdao and other cities
the key to intelligent network is "software"
on the platforms of various telecom equipment manufacturers, how to build intelligent network, improve efficiency and reduce costs has become the core theme. Such positioning is meeting the needs of operators at this stage
at present, mobile data traffic is constantly impacting the basic network on which operators rely for survival with a compound annual growth rate of 92%. The annual high construction costs, human operation and maintenance, and equipment replacement still seem to be unable to support the demand for bandwidth of data services. In order to meet the personalized needs and humanized experience of more users for mobile Internet, operators have gradually turned their attention from hardware devices to "soft power"
for example, Huawei showed operators a full range of end-to-end solutions in the fields of core, wireless access and mobile terminal software in this exhibition. Among them, the base station resource collaboration scheme improves the cell edge throughput through the collaboration between macro stations; Through the coordination of macro stations and micro stations, the network capacity is increased
Ericsson focuses on the final experience of end users and ensures the "last mile" user experience through a series of network optimization products, such as intelligent and mobile broadband audit, boundary optimization, capacity planning, wireless communication and transmission optimization. EVA elmstedt, vice president and director of product related services of Ericsson, told: "the network design and evolution scheme with the best network performance is crucial to maintain the economy of the operator's network and retain end users."
in this way, the trend of building core competitiveness based on hardware and software has become more and more obvious in the telecommunications equipment industry. With the variety of network optimization software, importing waste paper into waste paper pulp overseas has become a technology, and the possibilities and functions have become richer. The integration of various operators has become more complex, and some customized joint innovation models have emerged
in the exhibition, the news of joint research and development between manufacturers and operators continued to spread. It seems that operators have realized that innovation is not the patent of equipment manufacturers. The days when operators enjoy supplier equipment innovation are gone. If they want to maintain sufficient competitiveness under the situation of increasing competition in the telecommunications market, the mode of joint research and development with equipment manufacturers for customized innovation is a good recipe
terminal chip giants declare war
compared with the neat pace of telecom equipment manufacturers to create a "flexible and profitable network", the competition in the terminal chip market is not so harmonious
first, HTC, Samsung, LG and other powerful terminal manufacturers fought across the air with "star machines", followed by the strong return of "Late Comer" Nokia and "returnee" Sony mobile communications, and all kinds of key selling points such as "quad core high frequency", "ultra long standby", "41million pixels" were heard all the time. The performance of the "Chinese Legion" is also particularly eye-catching. Huawei has released the quad core intelligence, which is known as "the fastest and most compact in the world". The extremely small injection volume of ZTE's latest tablet computer will cause the retention time of resin to be relatively long and eye-catching, while the performance of domestic terminal manufacturers such as Yulong Coolpad and TCL communications is also commendable
in addition, at the system and chip levels, the just established market pattern is also full of variables due to a series of strategic releases and cooperative alliances at the exhibition
for example, after more than a year of rest, Intel decided to make a comeback and enter the field of mobile terminals again. Judging from the four partners (orange, lava, ZTE, visa) announced at present, it seems to be in a long-term momentum. Microsoft also released the long-awaited Windows 8 consumer preview, and opened its application store at the same time, aiming directly at the terminal and tablet markets, with the intention of unifying the use experience between multiple screens
from this point of view, the competition in the terminal market will be more intense in 2012, and the emerging new products and technologies will also bring more choices to consumers. Communication world weekly